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About WE by Rising Tide

You innovate, you hustle, and you create opportunity. Now join us.

You are the women entrepreneurs who shape the future, and we see you. Invest in yourself and grow your business! WE by Rising Tide is a women entrepreneurs program sponsored by CPB Foundation and aio Foundation, in partnership with the Patsy T. Mink Center for Business and Leadership and Rising Tide Hawaii

Full Terms and Conditions

Program Benefits

  • Financial management acumen to better manage your business
  • Marketing and branding strategies to help your business grow
  • Exclusive opportunities to network with successful women entrepreneurs and executives
  • Advertising opportunities to promote your business, fully funded by CPB Foundation and aio Foundation

Congratulations to the graduating class of the  2022 Cohort!

Check back in the spring to apply for 2023.

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Pictured: 2022 Graduates
Previous Cohort: 2021 Graduates

“My experience with WE by Rising Tide has been invaluable. As we continue to grow as a company, the resources provided were relevant and well-timed for our journey. It helped to move my strategy conversations to the next level with confidence. Most importantly, the network of other female entrepreneurs really provided support that continues to grow and provide a safe space for sharing and collaboration.”
Jalene Kanani Hitzeman
President & Creative Director, Noho Home

“I am grateful to have had the opportunity to be a part of the WE by Rising Tide program. The financial education, discussions, and business insights have helped me to step back from my role as a Physical Therapist running my business and take an objective look at key metrics and my goals. Coming out of this program I have a greater understanding of the financial health of my business as well as the various financial options available to help with business investment and growth.

I especially value the networking and friendships I have developed as a result of this program. Meeting other women who have experienced similar challenges in starting and managing businesses as well as social and family life has been a source of inspiration and support.”

Shawna Yee
Owner, Apex Physical Therapist Specialists


Applicant Requirements

Business must be 51% women owned and a for-profit entity, in operation for a minimum of 3 years and currently open for business, have minimum yearly revenue generation of $250,000 (previous year) and have maximum yearly revenue generation of $5,000,000 (previous year)

Time Commitment

This is a 10-week program culminating in a graduation. To fully benefit for the WE by Rising Tide program, a commitment of 10 of the 11 sessions is required, including Graduation Ceremony. Sessions will take place between August 3 - October 5, every Wednesday evening from 5:30-8:00pm, at Central Pacific Bank’s corporate headquarters in downtown Honolulu. 

Program Cost

No program cost. All fees for the 20 women entrepreneurs in the second cohort are being covered by a grant from CPB Foundation

Key Dates - 2022*

May 1: Application opens
June 17: Application closes (deadline extended to 6/17)
June 21: Applicant interviews begin
July 18: Cohort 2 acceptance announcement

Program Schedule - 2022*

August 3: Opening session
August 10: Overview of Closely Held Businesses
August 17: Understanding Your Business Financial Statements
August 24: Financial Plan & Budget
August 31: Strategies for Growth & Funding Sources
September 7: Journeys to Success
September 14: Resources for Growth – Speed Mentoring
September 21: Women Owned Business Keynote Speaker
September 30: Marketing 201
October 1: Marketing 201
October 5: Graduation


* The scheduled dates and times may be subject to change without prior notice. In person attendance is required for Oahu participants. Travel will be provided for four of the 11 sessions (Opening, both Marketing workshops and Graduation) for neighbor island participants. All other sessions will be remote.